TAPTIN
Community Marketing and Engagement

LOCATION
Berkeley, California
Fort Wayne, Indiana

APPLICATION
Über Home Hub
Über Home Hub
www.uhomehub.com

The Super Home Improvement and Furnishing Online Hub in your City

Über Home Hub brings together local contactors, home improvement and furnishing stores in a city into a beautifully designed, easily accessible website and mobile web app.  It will delight you with ideas, inspire you with designs, and give you satisfaction in doing your improvement projects.

WHO

Young, digitally savvy life-changers.
Younger consumers embarking on an exciting new charter of their lives, whether marriage, kids or buying a new house.

    • 38% are 25-34 years old
    • 51% are first time home buyers
    • 72% are married
    • 76% have a household income of < $100K

There is huge opportunity to target an expanding group of customers

WHAT

Use digital more than any other resource.
Digitally savvy consumers use the internet for research, discovery and information.

    • 71% use the internet for information / help
    • 58% own a smartphone
    • 33% own a tablet
    • 1 in 4 research a brand

Stores and contractors must be found and be favorable online.

WHERE

Search and online information play a major role in shoppers' purchase journey.

    • 88% retailer websites
    • 73% search engine
    • 52% manufacturer websites

Direct consumers to your online resources to win the moments that matter.
Sources: Compete/Google Home Improvement Shopper Study, February 2013.


LOCATION
Berkeley, California
Fort Wayne, Indiana

FEATURED

LOCATION
Berkeley, California

APPLICATION
Hopkins
Northbrae Community
www.onhopkins.com

A Small Shopping Neighborhood in North Berkeley

OnHopkins brings the local shops in the neighborhood a web portal and mobile app where merchants upload photos of their stores and special offers. Suppliers are also invited to publish their stories as consumers today want to know how their food are grown and made, and by who.


LOCATION
Berkeley, California

FEATURED

LOCATION
Berkeley and Albany,
California


APPLICATION
Solano
Solano Avenue Community
www.onsolano.com

One-Mile Long Shopping Avenue in Albany and Berkeley, California

A wide range of small businesses, including grocery stores, coffee shops, drugstores, apparel, home furnishing, ethnic restaurants and movie theaters, are located on Solano Avenue. The Solano Avenue Stroll, held on the second Sunday of September every year, attracted more than 200,000 people to the neighborhood.


LOCATION
Berkeley and Albany,
California


FEATURED